{"id":28417,"date":"2010-06-10T12:29:34","date_gmt":"2010-06-10T11:29:34","guid":{"rendered":"https:\/\/www.saegenvier.at\/die-sprache-der-corporate-identity"},"modified":"2010-06-10T12:29:34","modified_gmt":"2010-06-10T11:29:34","slug":"die-sprache-der-corporate-identity","status":"publish","type":"post","link":"https:\/\/www.saegenvier.at\/en\/die-sprache-der-corporate-identity","title":{"rendered":"Die Sprache der Corporate Identity"},"content":{"rendered":"<blockquote><p>Da hatte Hermann Br\u00e4ndle wirklich seine Gedanken voraus. Heute reden alle vom Ende der klassischen Werbung. Kommunikation Face to Face. In Augenh\u00f6he statt Topdown Bekehrung der MarketerInnen. &#8220;Die g\u00e4ngige Stimme des Gesch\u00e4ftslebens, die Sprache der Corporate Identity und der Prospekte wird uns bald schon so affektiert vorkommen, wie die Sprache der barocken F\u00fcrstenh\u00f6fe.&#8221;<\/p><\/blockquote>\n<p><object width=\"100%\" height=\"81\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/player.soundcloud.com\/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Fsaegenvier%2Fsprache-der-corporate-identity&amp;show_comments=true&amp;auto_play=false&amp;color=ff7700\" \/><embed width=\"100%\" height=\"81\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/player.soundcloud.com\/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Fsaegenvier%2Fsprache-der-corporate-identity&amp;show_comments=true&amp;auto_play=false&amp;color=ff7700\" allowscriptaccess=\"always\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Da hatte Hermann Br\u00e4ndle wirklich seine Gedanken voraus. Heute reden alle vom Ende der klassischen Werbung. Kommunikation Face to Face. In Augenh\u00f6he statt Topdown Bekehrung der MarketerInnen. &#8220;Die g\u00e4ngige Stimme des Gesch\u00e4ftslebens, die Sprache der Corporate Identity und der Prospekte wird uns bald schon so affektiert vorkommen, wie die Sprache der barocken F\u00fcrstenh\u00f6fe.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[608,606],"tags":[630],"class_list":["post-28417","post","type-post","status-publish","format-standard","hentry","category-around-us","category-education","tag-sagenvier-en"],"_links":{"self":[{"href":"https:\/\/www.saegenvier.at\/en\/wp-json\/wp\/v2\/posts\/28417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saegenvier.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saegenvier.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saegenvier.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saegenvier.at\/en\/wp-json\/wp\/v2\/comments?post=28417"}],"version-history":[{"count":0,"href":"https:\/\/www.saegenvier.at\/en\/wp-json\/wp\/v2\/posts\/28417\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saegenvier.at\/en\/wp-json\/wp\/v2\/media?parent=28417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saegenvier.at\/en\/wp-json\/wp\/v2\/categories?post=28417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saegenvier.at\/en\/wp-json\/wp\/v2\/tags?post=28417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}