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Exhibition and book design for Nolde
Luger, the Vorarlberg design doyen
and one of the leaders of the cultural
protest movement in the county.

Exhibition and book design
for Nolde Luger, the Vorarlberg
design doyen and one of the
leaders of the cultural protest
movement in the county.
Exhibition and book
design for Nolde Luger,
the Vorarlberg design
doyen and one of the
leaders of the cultural
protest movement in
the county.
Exhibition view of the entrance
photo: Sarah Mistura

Exhibition Nolde Luger - from Flint to City Bus

“All of a sudden I didn’t look around for beautiful women anymore, but for buses.” Says Nolde Luger, the graphic pioneer who designed the first Dornbirn city bus and whose design was then adopted by other cities. Luger has always been a child of the counterculture and has always associated design with attitude: Flint, Randspiele, Bregenz Festival, Spielboden Dornbirn, Dornbirn city bus, and, and, and.

Animated announcement poster
All description texts are printed on paper and tacked to the wall
photo: Sarah Mistura
These magazines were suspended from the ceiling
photo: Sarah Mistura
Original posters are attached to black cardboard boxes with magnets - an inexpensive and exhibit-friendly method
photo: Sarah Mistura
In the middle of the exhibition there is a digital poster board
photo: Sarah Mistura
This is projected onto the wall by several synchronised beamers
photo: Sarah Mistura
The posters can be sorted according to certain attributes via a desk with integrated touch display. The visitor can decide what is to be shown
photo: Marcel Alber
Colourfully painted three-layer panels serve as exhibition displays
photo: Sarah Mistura
Original bus stops for city and country buses can be seen in the exhibition
photo: Sarah Mistura
Exhibition view - situation at the exit
photo: Marcel Alber
Working model
Working model - detailed view
Project film
Video: Marcel Alber

We designed the exhibition and catalogue “Reinhold Luger Graphic Provocation”. With this retrospective, the Vorarlberg Museum pays tribute to the life’s work of this interesting graphic artist. Also due to the tight production budget, the basic concept is based on the motto “work in progress”. In addition, the workshop character is intended to reflect the cultural-political awakening in Vorarlberg in the 1970s, which Reinhold “Nolde” Luger helped to initiate.

Exhibition catalogue detail view
Exhibition catalogue
View of the catalogue