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Over 100 years of history and plenty
of future ahead of it. Besides value
and values it's about trust, eye level,
expertise.We have designed a com-
pletely new image for Vierländerbank
and have initiated a fresh
communication.

Over 100 years of history
and plenty of future ahead
of it. Besides value and
values it's about trust, eye
level, expertise. We have
designed a completely new
image for Vierländerbank
and have initiated a fresh
communication.
Over 100 years of
history and plenty
of future ahead of it.
Besides value and
values it's about trust,
eye level, expertise.
We have designed a
completely new image
for Vierländerbank and
have initiated a fresh
communication.
The redesign at a glance

BTV - Greetings from Innsbruck

New appearance for BTV with its more than 100 years of history. But also fresh talk about products, services and a very specific attitude.

The brochures "BTV in brief" greet in their respective mother tongues.
The issue of regionality is also expressed in the visual language
Hermann Braendle's texts also contribute to the brand development
Animated posters set things in motion
Newspaper advertisement
Newspaper advertisement in the Standard
Newspaper advertisement
BTV magazine "The likes of us"

The matrix of advertising media was powerful, as it was necessary to clean up everywhere, to think anew and to design boldly. To give just one example: With illustrations by Lena Seeberger, we designed the first issue of the BTV magazine Unternehmen on the topic of innovation. A small step for us, a big one for the bank, which ventured into a new visuality with us. And, look what happened: A few awards later, the new style has become the accepted standard. Among the staff, the board, and the customers of BTV.

"Enterprise" is a magazine of BTV. Issue 1 in the new design is dedicated to the topic of innovation
Each issue has its own colour concept
The illustrations were created by our former employee Lena Seeberger
Issue 2 is about automotive
The illustrations were designed by Nikolay Uzunov
Also in issue 2, the BTV blue is complemented by a spot colour
A look into the magazine