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We developed the signage for the
new head office of Gebrüder Weiss
in Lauterach. With the company's
unique typography, running around
the world once and the dot as the
design master. An overall design,
from guidance system to identity.
We developed the signage for
the new head office of Gebrüder
Weiss in Lauterach. With the
company's unique typography,
running around the world once
and the dot as the design master.
An overall design, from guidance
system to identity.
We developed
the signage for the
new head office of
Gebrüder Weiss in
Lauterach. With the
company's unique
typography, running
around the world
once and the dot
as the design master.
An overall design,
from guidance
system to identity.
The steles in the outdoor area indicate the access road and buildings on the site
photo: Darko Todorovic

Gebrüder Weiss - the point

An overall design, from signage to identity. Movement plays a central role in the history of the company. From point to point, to starting points, viewpoints, destinations, and junctions. Lines and networks span in between. Based on the point, we have developed our own font with corresponding pictograms for the signage.

The basic graphic idea in a short animation
Detail view of a stele
photo: Darko Todorovic

A nearly 70-metre-long tunnel connects the old with the new office building. We counter the sobriety with a fantastic idea: circumnavigating the earth along the 47th parallel. Here and now, on foot, in less than 100 steps. The wall panels depict the 27,035-kilometre route from Lauterach to Lauterach.

A 100-metre-long connecting tunnel lets people walk once around the world. On water and earth
photo: Darko Todorovic
The start-up protection shows the sun positions of the various company locations and trading partners
He connects the employees in Lauterach with customers and colleagues from all over the world
photo: Darko Todorovic
Floor markings on the walls bring the street back into the somewhat abstract world of management
photo: Darko Todorovic
In the so-called white space, 500 years of family business history are presented
photo: Darko Todorovic
In the foyer of the headquarters, visitors can interact, browse, read, listen and experience
photo: Darko Todorovic
Points show the way in the underground car park as well
photo: Darko Todorovic